MULTIMEDIA DESIGN — The Silver Collective
MULTIMEDIA DESIGN — The Silver Collective
Role | Designer
Scope | Graphic Design, Creative Direction, Photo Assist + Retouch, Videography, Video Editing
From my 2 years working at The Silver Collective (TSC), I was able to take on a wide variety of design; photo; video work, promoting new products as well as sharing relevant lived experience to engage with the TSC community. I particularly enjoyed giving a meaningful visual connection to the thoughtfully designed pieces of jewellery.
CAMPAIGN IMAGERY
One of my favourite aspects of working in jewellery at the time was how personal pieces are to individuals and families. I enjoyed participating in the team which would brainstorm the intention of certain pieces and how we would bring the story to life using photo, video complemented with graphic elements.
These elements would be created with versatility in mind so they can be shared across all platforms across print and digital. My main contributions to the below were brainstorming the moodboard, designing the lockup, assist with talent-sourcing, drafting + shooting video concepts, re-sizing elements across platforms (Webpage, EDM, Socials, In-store VM, etc)
