SHOW PROMOS & CAMPAIGNS — Nova FM
SHOW PROMOS & CAMPAIGNS — Nova FM
Role | Designer
Scope | Graphic Design, Creative Direction, Photo Retouch, Motion Graphics
As a Graphic Designer, I worked with our small-but-mighty Brand Marketing team to ensure all creative output reflected Nova’s bold visual brand identity. Output included assets for monthly station tactics, freq show promos, partnerships and events, and quarterly ATL marketing material (outdoor ads via: Digital Billboards, Tram-wraps, Retail Screens, Print Ads, assets for TVCs) with brand awareness in mind.
ATL/ Outdoor Marketing Material
This involved interpreting briefs to assemble designs for outdoor advertising for each market in Australia. As a team we would conceptualise and execute approved design, resizing them to fit a wide array of platforms from digital billboards, print ads, vehicle wraps, street signage, web banners, and social media assets.
Station Tactics
Station Tactics are national promotions that offer listeners a high-value prize. The goal is to engage new and old listeners by offering incentives or prizes that are of value to the target audience. These occur 5-6 times throughout the year, often in partnership with another brand. Tactic designs have a fun challenge as they need to consider the partner brand without compromising the Nova brand. These are often promoted online through social media and the Nova website, but also require print collateral for street activations.
