SHOW PROMOS & CAMPAIGNS — Smooth FM
SHOW PROMOS & CAMPAIGNS — Smooth FM
Role | Designer
Scope | Graphic Design, Creative Direction, Photo Retouch, Motion Graphics
Smooth FM is part of the NOVA Entertainment brands. As the brand designer, I have worked on outdoor campaign promotions, show promotions, partnerships and event assets. There is also involvement of retouching all talent imagery.
ATL/ Outdoor Marketing Material
This involved interpreting briefs to assemble designs for outdoor advertising for each market in Australia. As a team we would conceptualise and execute approved design, resizing them to fit a wide array of platforms from digital billboards, print ads, vehicle wraps, street signage, web banners, and social media assets.
Station Tactics
Station Tactics are national promotions that offer listeners a high-value prize. The goal is to engage new and old listeners by offering incentives or prizes that are of value to the target audience. These occur 2-3 times throughout the year, often in partnership with another brand. Tactic designs for Smooth have a slightly different approach from that of Nova’s, as they aim to appear luxe and personal as opposed to bold and bright. These are often promoted online through social media and the Smooth website, but also require print collateral for street activations.
